Frequently Asked SEO Questions
No. Most search engines will find your website naturally over time by following links from other websites, most notably social media sites such as Facebook, Twitter and Google+. We will however ask Google to index your website via the Google Webmasters Tool.
Link building is still an important part of any SEO campaign. However, recent changes to the way Google ranks websites have meant spammy links or links bought from link farm sites, can and do result in penalties. We build links naturally and will never employ any link-building strategy that could result in a penalty.
Search Engine Friendly websites refer to a website that has been built using semantically correct html. This means that the coding accurately describes what is on the page. For example, if a table is being used it should contain rows and columns of data rather than plain text. HTML stands for “HyperText Markup Language”; its purpose is to mark up, or label, your content. The more accurately you mark it up, the better.
Absolutely! By using us as your SEO company you are assured of a quality service. We don’t break any Search Engine rules. We don’t cut corners. We are good at what we do and are very transparent. Being a UK based SEO company we are local to any company in the UK and we care about our clients and never outsource any of our SEO work. In fact, most of our business comes through word-of-mouth recommendations. Try us and see why many of our clients stay with us.
Search Engine Optimisation is a very time consuming process and needs to be carried out correctly so as not to risk penalties in the future. We have been optimising websites since 1999 and our expertise means you can rest assured that your website is in safe hands. Unlike other SEO companies we DO NOT outsource any of our SEO work so we can keep a close eye on progress and make any changes necessary as a result of any changes Google or the other search engines may make to their algorithms.
Other SEO companies may try to charge you for manually submitting your website to various search engines. These types of services promise much but rarely deliver any noticeable benefits. Our advice is to steer clear and let your website get indexed naturally.
Blogs are a useful tool and are used by search engines as a ranking signal. A good blog with regular content written for the visitor and not the search engines, will typically be rewarded with higher search engine results pages rankings. We recommend writing at least one blog post per week, more if possible, as this will keep your visitors and the search engines engaged.
Black Hat SEO is a method of Search Engine Optimisation that is used to try to trick search engines by using methods that contravene the search engines rules. Typical methods include keyword stuffing & buying links to try to increase a websites rankings. These methods can get your website banned from the likes of Google and should be avoided. UK SEO only ever use White Hat SEO techniques which are not only accepted by search engines, but encouraged by them too.
No, absolutely not! In fact Google actively encourages good SEO! As long as any SEO is carried out ethically and within the guidelines set out by Google and other search engines your website will not be banned. We use ethical SEO methods and don’t attempt to trick the search engines into ranking your website higher. Take a look at Google’s view on SEO here.
We ask all our SEO clients to commit to a minimum contract as we know that good SEO takes time to bear fruit. By committing to a minimum term of 3, 6 or 12 months we can deliver the results our clients expect from us.