Is SEO allowed by Search Engines?

Is SEO allowed by Search Engines?

If you SEO your website do you risk having it blacklisted by the likes of Google, Yahoo or Bing?

We’re asked this a lot and it’s a good question. After all, you don’t want your website banned… Do you?

Search Engine Optimisation is perfectly legitimate if carried out correctly. The search engines have no problem with any website owner improving the content of their websites in order to help get themselves higher rankings. In fact, far from discouraging webmasters from optimising their websites, they actively encourage optimisation techniques.

But then we would say that, wouldn’t we…?

Don’t just take our word for it though. Here’s a quote from Google themselves:

SEO according to Google

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.*

Problems with SEO can occur if you go down the wrong path. There are two distinct SEO methods: Black Hat and White Hat. If you choose the wrong one (Black Hat) in an attempt to save time and money then be prepared for some pain later down the road. Black Hat SEO can cause serious harm and can cause your website to be banned from the search engine results pages. Common Black Hat SEO techniques include buying backlinks, keyword stuffing, writing content for search engines instead of site visitors and other dubious practices in an attempt to fool the search engines and influence the results pages which, when discovered by Google and other search engines, will result in penalties including having your website removed from the search engine completely. Not good.

White Hat SEO is perfectly legitimate, encouraged by search engines and is completely ethical. A good SEO company will explain to their clients that trying to trick search engines is a bad idea. But ethical SEO, although time consuming and expensive, will pay dividends in the long run. By carefully optimising your website and following accepted guidelines as laid out by Google and other search engines, a reputable Search Engine Optimisation company or consultant will never fall fowl of the search engines terms and conditions.

We are experts at what we do. We don’t cut corners, we don’t try to trick search engines and we don’t try to bamboozle our clients with tech talk. We believe in being transparent and deliver results based on many years of online marketing and SEO experience. We know that the search engines love optimised websites. But they don’t like websites that are over-optimised, are clearly trying to trick them and influence their results or are poor quality with low quality content. From the outset we explain to our clients that our services take time and aren’t a quick fix. If anybody tells you differently, walk away.

SOURCE: Do you need an SEO?

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